ETHNIC
Since 2006, Aethnic has been an organization that promotes Responsible and Sustainable Tourism (RST), promoting respect for the territory, the environment and local cultures, while strengthening the economy and well-being of communities. We collaborate with local actors to ensure minimal ecological impact and real benefits for local economies. With experience in RST projects at local and international levels, we are prepared to face the challenges of socio-ecological transition.
Our mission
We promote sustainable and fair development through tourism, creating products and services that respect local cultures, protect the environment and boost the economy and well-being of communities. We offer specialized advice, promote alliances for global justice and promote social innovation projects.
Our vision
We turn tourism into a force for social and environmental change, respecting cultural diversity, equal rights and global sustainability. We aspire to be a benchmark in responsible tourism, demonstrating that good governance can generate a positive and lasting impact on communities, travellers and the environment.
Our values
Commitment: We promote tourism that respects the environment, local cultures and the well-being of communities.
Cooperation: We collaborate with local and global actors to create sustainable and authentic experiences.
Responsibility: We reduce the ecological impact and strengthen the social and solidarity economy in each project.
Inclusion: We value diversity and encourage cultural exchange with respect for local identities.
Transparency: We act with integrity and transparency, generating trust with all parties involved.
Innovation: We develop creative tourism solutions that promote sustainable development.
What we do?
Our Strategic Axes
Our projects are based on three axes that guide our work towards responsible and sustainable tourism:
01 - Innovation and Tourism Development
We create sustainable tourism products that respect the territory and local cultures, promoting the social economy and offering consultancy to integrate responsible tourism models.
Sustainable Travel and Experiences
We develop travel and experience proposals that integrate sustainable practices, highlight the uniqueness of local cultures, minimize environmental impact and promote the social economy.
Consulting Services
We offer specialized advice to companies, organizations and public administrations to integrate sustainable and responsible tourism models. We help create tourism solutions with a positive impact.
02 - Cooperation and Global Alliances
We work with national and international entities to promote global justice through responsible tourism, guaranteeing human rights and protecting cultural diversity in each destination.
International Cooperation
We design international responsible tourism projects to guarantee fundamental rights and community development. We collaborate with NGOs and global entities to protect human rights and promote the social solidarity economy.
Education for Development
We design projects to foster a conscious, critical and committed citizenry with human rights and sustainable development, collaborating with international entities to create local impact with a global vision.
03 - Local Action and Socio-ecological Transition
We implement projects with social and environmental impact to improve the quality of life of local communities and promote an ecological and inclusive transition through tourism.
Social and Environmental Action Projects
We promote sustainable development with projects focused on gender and human rights that promote the local economy, inclusion and diversity. We design projects to generate positive environmental impacts, promoting green practices and digitalization for responsible management.
The team
Aethnic has an interdisciplinary team with expertise in responsible tourism, circular economy and social innovation.
Our team combines experience in designing sustainable tourism products with the ability to develop projects of international cooperation, local action and socio-ecological transformation. In addition, we are specialists in creating collaborative frameworks through co-working sessions, promoting sustainable and inclusive practices.
Jesus Martin
Co-Founder and General Co-Director
Degree in Philosophy at the University of Barcelona (UB), MSc Responsible Tourism Management at Leeds Beckett University, Postgraduate in Marketing and Social Action at the Pompeu Fabra University (UPF) and NGO Management at ESADE (URL).
Jesús has extensive experience as a Project Manager specializing in Sustainable Tourism and Social Innovation. With more than 20 years of experience leading projects at an international level with a clear social focus on issues such as gender justice, climate change, co-development and global justice.
Pau Bofill
Co-Founder and COO
Degree in History, Audiovisual Production, Cinema and Multimedia (EMAV).
Pau Bofill has studies in geography and history and extensive experience in the audiovisual world. It works so that there is a real commitment of the entire tourism industry to society and the environment.
Carla Cama
Director of Local Action Projects
Degree in Tourism and Hotel Management at CETT – UB, Master in Sustainable Tourism and ICT at the Open University of Catalonia (UOC) and Certificate in Regenerative Tourism by The RegenLab for Travel and Earth & Life University.
Carla Cama is the Project Manager of the Ethnic Association and the person responsible for leading the implementation of responsible and sustainable tourism projects with a clear social and environmental focus. It works to develop community-based tourism that improves people’s living conditions and promotes the regeneration of urban and natural environments.
Aline Delepine
International Sustainable Tourism Project Manager
Degree in Art History and Cultural and Natural Heritage Management (UAB), Master in Tourism Innovation (CETT-UB).
Aline is passionate about travel and the person responsible for the design and management of Aethnic’s trips. It is responsible for delivering the travel proposals that we offer from Aethnic to all those interested in responsible tourism. It works to promote community tourism in the different destinations and offer a unique experience.
Julián Bermúdez
European Sustainable Tourism Project Manager
Degree in Territorial Rural Development in Peru and Master in Tourism and Gastronomy in the Basque Country.
Julián has worked on several eco-gastronomy and social gastronomy projects in Colombia, as well as environmental education and territorial development. His passion for driving the transformation towards sustainability is reflected in his experience in systemic thinking and strategic design, especially in projects related to agri-food systems, rural development and regenerative tourism.
Emma
Riboli
European sustainable tourism project manager
Degree in political science and master’s degree in “International Relations – Challenges of Globalization”, with a focus on international cooperation and sustainability at Sciences Po Lyon.
Emma has worked for several associations on environmental protection projects, specializing in European programs and international cooperation for sustainable local development.
In addition, she has participated in several volunteer programs with NGOs, focusing on topics such as permaculture and the social and solidarity economy.
alliances
Today’s challenges are complex and global. To answer them, we take advantage of diversity, work together and share the spirit of transformation that characterizes us.
Public entities
companies
Entities
We collaborate with:
