The stoppage of tourism caused by the pandemic represents a great opportunity to transform the current tourism model. From Aethnic, and with the support of Barcelona Activa, we are developing a pilot project in Poblenou for the co-creation and design of new experiences aimed at visitors and travelers that allow us to transform the offer before the pandemic into a more sustainable and responsible one.

We are working with organizations, artisans, local producers, and emblematic local businesses in the neighborhood, such as the Sala Beckett, the Nomad Roaster’s coffee shop chain, the Poblenou Photo Club, or the Triomf Patisserie, among others.

We have also identified cultural, artistic, monumental heritage, urban spaces and places that can be of great interest to those who approach Poblenou with a traveling spirit and to discover its hidden treasures.

Targets

The aim is to set up a new offer of cultural and social activities that will allow you to get to know the attractions of Poblenou better. And that visitors, when experiencing it, are respectful of the neighborhood’s natural environment, its temperament and own ways of life. In other words, that they leave the minimum ecological footprint and, conversely, the maximum benefit to the local population. In this way, they transform the current tourism model, orienting it towards Responsible and Sustainable Tourism, as provided for in the Cape Town Declaration and adapting it to the ODS of the United Nations 2030 Agenda, to which Barcelona is a party through the Barcelona Declaration of the Biosphere Congress.